Search Engine Optimisation (SEO)
Search engine optimisation is a strategy used to improve the placement of your website in search results. The techniques used can be applied to the whole site but it is more effective to enhance each page separately.
Blend understand the importance of a site being visible in search results and employ SEO methods by default as part of our web design service. For tailored SEO, we can optimise a website and its pages for specific search terms.
What We Do
Contrary to what many SEO companies claim, there isn’t a magic formula to get your site number one on a Google search. Those that make such claims usually use practices that have very short term benefits and can result in your site being penalised or even banned. At Blend, we optimise sites using the methods recommended by the search engines themselves.
- Appraisal of current site
- Extensive keyword research
- Set up of Google Analytics to monitor website visits
- Changes to HTML structure
- Changes to content
- Page title
- Meta descriptions
- XML Site maps
The Importance of Keywords
Understanding the keywords or keyphrases people will use to find your site is vital. It’s these keywords that your site will be optimised for. As part of our SEO service we undertake extensive keyword research to discover the search terms people are using.